A Piece on persuasion, and its effectiveness, or ineffectiveness: English 2310: Technical English
Persuasion in society, media and in business can find its self either on the line of effective or ineffective results.
When Apple made the change over from Macintosh to just Apple computers, they persuaded their users that this was a positive move, and that they can and should continue to trust the company's products.
This was an excellent example of mas persuasion at its best, as Apple is rising as one of the world's foremost producers of personal computers.
Conversely, we fine ineffective persuasion in the marketing of Windows Vista.
This was an operating system change developed to stay ahead, or at least compete with Apple's Mac OX and Snow leopard. It failed. Miserably. The word got out on the poor security and general failures of the product and the PC loyal populous either stayed with the previous OS, or quickly returned to XP. It took a whole new re-launch, with a new name and set up to convince the PS market users to trust in the Microsoft OS again.
With the release of Windows 7, we can trust that Windows has learned from their mistakes and will ensure that future statements that are geared to persuade buyers, will be backed up with proven and solid results.
No comments:
Post a Comment